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Key Outbound Tourism Markets in South-East Asia Indonesia, Malaysia, Singapore, Thailand, and Vietnam
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Asia and the Pacific is not only a major tourism destination region but also an increasingly important tourism outbound market. This study, a collaborative project between Tourism Australia (TA) and the World Tourism Organization (UNWTO), aims to provide an up-to-date perspective of the major tourism trends in five key South-East Asian outbound markets: Indonesia, Malaysia, Singapore, Thailand and Vietnam. The report includes a regional overview in terms of tourism and travel patterns, a detailed, country-specific analysis and a comparative evaluation of current and future potential tourism generating countries.
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Understanding Chinese Outbound Tourism - What the Chinese Blogosphere is Saying about Europe
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This report by ETC and UNWTO provides useful insight into trends, themes and behavior of Chinese tourists to Europe based on ‘netnographic’ research, or ethnography adapted to the online social world. The study analyzes Chinese consumer mentality from preferred destinations and planning process to categories or segments of Chinese travellers, through the analysis of online blogs, posts, and internet searches, to provide tips on tapping the huge Chinese outbound tourism market.
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Chinese Outbound Travel Market (Set)
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This special offer includes the following publications on Chinese outbound tourism and is available in printed version only:
- Understanding Chinese Outbound Tourism – What the Chinese Blogosphere is Saying about Europe
- The Chinese Outbound Travel Market – 2012 Update
These recently updated ETC/UNWTO publications offer valuable information about the increasing Chinese outbound travel market with special insight into Europe as a destination.
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Compendium of Tourism Statistics
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The Compendium of Tourism Statistics 2013, providing statistical information on tourism in 209 countries and territories for the period 2007-2011, is a reference guide for the
measurement and analysis of the tourism sector. Together with the Yearbook of Tourism
Statistics, they constitute the World Tourism Organization’s (UNWTO) main datasets and
publications on annual tourism statistics, both under the responsibility of the Statistics and
Tourism Satellite Account Programme.
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Yearbook of Tourism Statistics
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The Yearbook of Tourism Statistics 2013 Edition presents inbound tourism data for 199
countries and territories. It is the 65th edition in a series initiated in 1947. The Yearbook contains data on total arrivals and overnight stays of international inbound tourism, broken down by country of origin for both arrivals and overnight stays for the period 2007-2011.
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